A few tips on how to “get it going”

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Hi!

This one is going to be about the first things you should do when you are trying to build a brand and start a shop. It is not easy in the beginning to know all the different steps that you should remember when starting your business and trying to “get out there”. And oh – you already know that starting a free Tictail store is your number one, this comes after that.

Step 1. Start an Instagram account. For me, it took a few months to understand the importance in this – but now the majority of my buyers come from Instagram. This is truly your best platform to get new customers, show your products in a nice way and it’s the best social platform to grow your business in. It doesn’t matter if you want to or not – the social media platforms are your best way to reach out to people. More on this later.

Step 2. Take good pictures of your products. Again, this took a few months – if not even like 6 months, for me to understand the importance of. I took pictures in poor lighting with my iPhone 4, with a sharp lamp that created sharp shades. It looked so so bad. After a while I invested in a macro lens for my Canon camera (I was lucky enough to already have a good camera), but later on I bought myself a Panasonic Lumix DMC-LX100 – I can really recommend this camera! It can shoot in macro, and the aperture is as low as 1.7! It’s so good.

Step 3. Rethink your pricing before it’s too late! This is really important – DO NOT SELL OUT! You have to take enough money for your products. It is not worth having a low price for a few different reasons. First, your products will seem cheap, and not only in pricing but people will think that the quality is very bad if your products are too cheap. I was selling handmade sterling silver rings, that took me about 1,5 hours to make, for the shameful price of 150 SEK when I started. It is seriously not reasonable! So – do not overprice, but absolutely not underprice either. Try to have a higher price, if it absolutely doesn’t sell, well then lower it a little bit. People tend to get WAY more happy if you lower than higher the price.

I don’t want to keep you to long here – so I’ll continue this list in the next post! Stay tuned, people!

Caroline

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